Color Me Gloss 9.81 / 9VA Very Light Blonde Violet Ash

Uniquely designed as a colour and treatment all in one, COLOR.ME GLOSS goes beyond shine to reconstruct and deeply moisturize the hair for incredible strength.
This new demi-permanent, liquid colour features (6.9 pH) acidic formula resulting in no cuticle damage and no shift of natural melanin. With KEVIN.MURPHY’s advanced plant origin protein complex, GLOSS provides 25% stronger hair after the first application and has an incremental strengthening effect, use after use.

All 30 shades are intermixable and compatible with a wide variety of application techniques for endless creativity and versatile textures. GLOSS is ammonia-free, PPD-free, and MEA-free, featuring vegan ingredients free from animal derivatives, by-products, and processing aids. Get luminous, even, commitment-free color results without new growth effects (15+ washes) by mixing gloss with the gel activator in a 1:2 ratio.